Some quotes from recent participants...

“Great seminar. This is a must-take class for anyone on the client side.”

Sr. Advertising & Media Manager
e*Trade Financial


“Excellent program to assist advertisers in developing salient strategies to achieve goals. Will definitely improve agency/client effectiveness in executing strategies that are targeted appropriately and ultimately reduce budget waste.”

Regional Sales Manager
Subaru of America


“I feel I will do a much better job monitoring my agencies media buys and help my franchisees spend their money more effectively as well.”

Field Marketing Leader
Yum Brands (A&W & Long John Silver's Restaurants)


“Instructor was great! She communicates and answers questions with great clarity. Very resourceful. She was born to teach.”

Sales Planner
Tribune Media Net


“This was an excellent class. I thought our presenter was very knowledgeable and I liked that we had case studies/exercises where we could apply what we learned to solidify our understanding of the training.”

Marketing Manager
MTV Networks/VH-1


"This was exactly what I was seeking to help educate myself in terms, buying logic, etc., being someone who oversees the agency and buyers."

Marketing Services Manager
Papa Gino's Inc.


“Super fantastic job - very fluid, dynamic program and presentation style."

Vice President
Hilton Hotels


“Excellent content and well delivered by speaker. Would recommend to other peers in communications."

Manager Marketing Communications
Kyocera


“This was incredibly helpful and relevant to my new role. The instructor really understands media (all forms)."

Manager, Field Marketing
MTV Networks


"I came to this seminar with a very limited insight into the media business. I'm leaving feeling much more confident, knowledgeable and capable as an advertising sales rep."

Account Manager
GoCard Advertising


"This was a great seminar that provided enough information both at a base level of learning and for a higher level of education. I was very impressed with the amount of quality information and the process in which it was shared."

Marketing Manager
Sargento Foods, Inc.


"Great job. Time/money well spent."

Senior Marketing Manager
Goodyear


"Instructor was very knowledgeable and had a great and simple way of communicating complex subjects. Real-life anecdotes were great."

Media Relations Manager
California Pacific Medical Center


"Very thorough. Appreciate very much all the viewpoints offered; client-media planner-buyer."

Research Associate
Media Networks Inc.


"Instructor did a great job in presenting not only the terms but provided specific examples in media planning. The training was tremendously valuable to my national team."

Regional VP
Adelphia Media Services


"An 11 (out of 10) overall!"

Account Manager
Ignited Minds


"I thought the class was very educational and well worth my time and will benefit my understanding of the media world."

Senior Media Manager
eBay, Inc.


"Great class! This information will be very useful to me in my current position."

Marketing Analyst
Sprint PCS


"Great Seminar! Very valuable information for a variety of different people with different goals. Seems as though everyone will be able to take something valuable from this experience."

Marketing Coordinator
Spectrum Organic Products


"The instructor is an industry expert who shared a wealth of knowledge with the class. Thanks for opening my eyes!"

Senior Project Manager
Nielsen Media Inc.


"Thank you for creating an environment where I felt comfortable to ask questions and participate."

Media Coordinator
Go Fish Media


"Very relevant for media sellers. Definitely will be able to make a difference in my day to day business."

National Account Manager
The Outdoor Channel


"Very worthwhile for the client/advertiser to understand process - excellent class!"

Advertising Promotions and Media Manager
Ace Hardware


"The course will now allow me to ask smart questions to my media agencies."

Marketing Specialist
Reebok


"Very good initial introduction to the process with enough complexity for those who are already familiar with the topic. Instructor was extremely knowledgeable and dynamic."

Corporate Communications
Summa Health System


"This is one of the most relevant and informative seminars I've ever attended. The instructor was fair and representative in her statements on the industries."

Senior Product Manager
Nielsen Media Research


"Very informative seminar for a salesperson like myself. I wanted to increase my knowledge of other media forms and I've accomplished this."

Online Sales Specialist
ESPN.com


"The instructor was great. She created an open and conversational atmosphere. We were able to learn a lot from each other as well as from the instructor."

Supervisor of Television Marketing
KQED